Friday, May 18, 2012

Stage One - Setting Up Shop


10 Steps to Starting a Business

STAGE ONE – Setting Up Shop:
Establishing the Legal Structure of Your Business Entity
This article continues the multi-part series describing the 10 Steps to Starting a Business, beginning the first substantive discussion of the 10 Steps.  As discussed in the previous posting, the 10 Steps to Starting a Business are as follows:
  1. Business Formation
  2. Fictitious Name Statement
  3. Apply for Business Permits and Licenses
  4. Employer Identification Numbers
  5. Verify Employment Eligibility (Form I-9)
  6. New Hire Reporting Program
  7. Withholding Requirements
  8. Insurance Requirements
  9. Workplace Poster Requirements
  10. Pay Taxes
The 10 Steps have been further distilled into four general stages:  Setting Up Shop; Getting Licensed; Hiring Employees; and Paying Taxes.  This article addresses the first stage of starting a business:  Setting Up Shop.  As previously discussed, Stage One covers the first two steps of starting a business:  1. Business Formation, and 2. Fictitious Business Statement.  Accordingly, the remainder of this article will discuss each of these steps in more detail. 
 
    1. Business Formation.
When starting any business, the first decision you’ll have to make is deciding what form your business can take.  In general, a business will take one of four forms:
  1. sole-proprietorship
  2. partnership
  3. limited liability company (LLC)
  4. corporation
Each form of business has different legal, financial, and tax considerations (e.g. limited liability, ownership and control, etc.), and therefore, anyone wishing to open a restaurant or bar (or any business, for that matter), should carefully consider the various options in order to determine which form is best for their particular goals, objectives and desires.
Most small business owners assume they can accomplish this stage simply by using online service providers, such as LegalZoom, to set up a low-cost corporation or LLC.  However, it should be noted that this can be incredibly risky.  For example, business owners will usually choose to operate as a “single-member LLC,” one of the most popular forms of business.  Generally, the main purpose in forming an LLC (or corporation) is to acquire limited liability – i.e. the LLC provides the owner with a liability “shield,” such that if the business is sued for negligence or unpaid debts, the individual owner cannot be held personally liable.  However, what most small business owners don’t know is that this liability shield can be “pierced” if the entity is improperly structured, drafted, or operated.  That means if you are sued, you could be personally wiped out!  And in California, the single-member LLC is the most commonly pierced type of business entity.  Accordingly, it is highly advisable that you consult with an attorney before setting up your business entity.
After selecting the form your business will take, you must then actually establish it as a distinct legal entity – which consists of completing the appropriate applications, drafting the necessary paperwork, and registering your business entity with the State.  In California, after your business is formed, you must register it by filing the appropriate forms with the California Secretary of State.  (Note, if your business is a sole proprietorship, you do not need to register your business with the State.)
      2. Fictitious Name Statement
In addition to forming your business, you will also obviously have to name it.  All persons and entities planning to do business in California under a name different from their personal name must file a Fictitious Name Statement with the County Recorder Clerk's Office where the business will be conducted.
While filing your FBN may seem like an unimportant technicality, it should not be neglected, as it can result in fairly extreme consequences.  For example, Business & Professions Code 17918 essentially specifies that you cannot maintain any legal actions under the trade name unless the FBN has been properly executed, filed and published.  So make sure to complete this step before moving forward.

After completing Steps 1 and 2 – properly forming and naming your business – your business should now be established as a distinct legal entity.  But that is only the beginning.  The next stage is Getting Licensed

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